This urban master plan looked at redefining an important commercial and cultural district in Beijing.  Located in a key CBD, the scope of the project was to envision and create a new design district utilizing and redefining the existing district fabric to capture the creative energy and commercial potential. The master plan looked at the urban analysis, theming design guidelines, and implementing a new urban structure.   In re-envisioning the Sanlitun Design District, creativity, connectivity, community and innovation are at the heart of proposal.